Logos & Branding

A logo (abbreviation of logotype,[1] from Greek: λόγος logos “word” and τύπος typos “imprint”) is a graphic mark, emblem, or symbol commonly used by commercial enterprises, organizations, and even individuals to aid and promote instant public recognition. There are purely graphic emblems, symbols, icons and logos, which are composed of the name of the organization (a logotype or wordmark).

In the days of hot metal typesetting, a logotype was one word cast as a single piece of type (e.g. “The” in ATF Garamond, as opposed to a ligature, which is two or more letters joined, but not forming a word).[2] By extension, the term was also used for a uniquely set and arranged typeface or colophon. At the level of mass communication and in common usage, a company’s logo is today often synonymous with its trademark or brand.

Digital Textile Art

Digital textile printing is described as any ink jet based method of printing colorants onto fabric. Most notably, digital textile printing is referred to when identifying either printing smaller designs onto garments (t-shirts, dresses, promotional wear; abbreviated as DTG, which stands for Direct to Garment) and printing larger designs onto large format rolls of textile. The latter is a growing trend in visual communication, where advertisement and corporate branding is printed onto polyester media. Examples are: flags, banners, signs, retail graphics.

Types of printing can be divided into:

Direct Print, Discharge Print, Resist Print, Pigment Print, and Specialty Print.

Concept Art

Concept art is a form of illustration used to convey an idea for use in films, video games, animation, comic books or other media before it is put into the final product.[1] Concept art is also referred to as visual development and/or concept design.[2] This term can also be applied to retail, set, fashion, architectural and industrial design.[3]

Concept art is developed in several iterations. Artists try several designs to achieve the desired result for the work, or sometimes searching for an interesting result. Designs are filtered and refined in stages to narrow down the options. Concept art is not only used to develop the work, but also to show the project’s progress to directors, clients and investors. Once the development of the work is complete, advertising materials often resemble concept art, although these are typically made specifically for this purpose, based on final work.

Production Art

A production artist is a technical and creative position in a creative profession. Production artists work closely with the designer and art director to execute the design. What distinguishes “production art” from design is opportunities to utilize prepress knowledge into creativity and design training in the work involved.
Skill requirements for a production artist are creative, print production, and working knowledge in using art software of creative industries. This position requires an encyclopedic knowledge of pre-press and printing standards through variety of methods. Requires more specific knowledge than gathering digital assets and exporting files to standardized image file formats or page description languages such as Adobe Portable Document Format.

Photography

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Illustration

An illustration is a decoration, interpretation or visual explanation of a text, concept or process,[1] designed for integration in published media, such as posters, flyers, magazines, books, teaching materials, animations, video games and films.
The origin of the word “illustration” is late Middle English (in the sense ‘illumination; spiritual or intellectual enlightenment’): via Old French from Latin illustratio(n- ), from the verb illustrate.
Contemporary illustration uses a wide range of styles and techniques, including drawing, painting, printmaking, collage, montage, digital design, multimedia, 3D modelling. Most illustrators work on a freelance basis.
Depending on the purpose, illustration may be expressive, stylised, realistic or highly technical.

Graphic Design

Graphic design is the process of visual communication and problem-solving using one or more of typography, photography and illustration. The field is considered a subset of visual communication and communication design, but sometimes the term “graphic design” is used synonymously. Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages. They use typography, visual arts and page layout techniques to create visual compositions. Common uses of graphic design include corporate design (logos and branding), editorial design (magazines, newspapers and books), wayfinding or environmental design, advertising, web design, communication design, product packaging and signage.